This is the time of year when thousands of would-be brides and grooms flock to brick and mortar stores and e-sellers to find the perfect wedding band. Spring is in the air and many choose summer months and early fall to be married. Not wanting to put off an important and critical element of this experience they start shopping in early spring. Now!
There is something almost magical about the spring – depending upon where you live the birds seem to be more active and alive signaling that it is time to start life again after a long dreary winter. We sees trees and bushed starting to come to life and showcase their beautiful colors. It just seems right that this is the time to love, to make plans, to start new families – doesn’t it?
Time for Planning Weddings.
Mary stopped by our site a week ago and looked long and hard at a brand new collection before settling on the K121M – one of the most dynamic and popular rings in our store. (see pictured)
It’s a good thing Mary is a planner because this particular collection is all handcrafted from scratch and no two rings are alike. In fact each ring is made from a solid piece of wood with no seams at all anywhere. It is truly a hand-made collectible. But with this uniqueness comes a price – the price is that it takes 6-8 weeks to produce the finished piece. That is why it was a good thing Mary is a planner. She bought the first of February but her wedding is not until the later part of May – a full 4 months away. So when she decided upon the K121M she didn’t bat an eye when we told her it would be 6-8 weeks.
Not everyone plans like Mary but for those who do they can also choose of the over 25 models in the custom ring gallery on www.mensweddingbands.com!
One thing I forgot to mention about Mary’s purchase – she just saved $100.00 off the K121M. How? During this time of year when the couples are flocking to stores all over the world to make wedding band decisions, we – like many others – drop our prices to make sure we win our share of business. $100 off is the largest promotion we run each year. Other times we sell for 10% off or maybe $35 off but typically not a full one-hundred dollars off ALL ring prices.
The downside is that we make less per ring of course – the upside (and the company’s expectations) is that we sell more to make up for the lost profits. Slimmer margins but larger volumes = a winning spring sales event in the fashion jewelry world.
About the Author.
Ronald C. Johnson is the co-founder and owner of Tayloright LLC, a Utah-based corporation. Before founding the Company, Mr. Johnson earned his B.S. degree from Texas Wesleyan University and spent many years as National Director of T-Mobile USA where he co-authored the book titled: Loyal-T, the ABC’s of Creating Loyal Customers. His career has focused on sales, marketing, and training including 6 years with FranklinCovey in a sales and management capacity. He is married with five children, two grandchildren and resides in Washington, Utah.
About Tayloright LLC.
Based in St. George, Utah, Tayloright LLC, began operations in March of 2009 selling wedding rings, men’s jewelry and rock climbing holds. Currently, Tayloright LLC serves the international wedding band marketplace shipping to countries worldwide. Their innovative products and accessories offer a fashion category that allows both men and women to enjoy eye-catching, stunning designs in alternative as well as precious metals. The Company carries products that are backed by their lifetime defect and sizing warranty. Average wedding band prices from their combined websites range between $300.00-400.00 although they also carry precious metal rings that sell into the thousands of dollars. Its premier website is www.mensweddingbands.com. To see their vast collection of precious and exotic inlay rings made in wood, antler, meteorite and dinosaur bone please see the following link … http://www.mensweddingbands.com/exotic-inlays/?sort=priceasc.